I agree that a marketing plan is very important. Do you have a routing set up based on the potential for each customer that includes frequency? Do you know which physicians should receive which messages? A marketing plan should include reach & frequency with established customers, prospects, emerging customer, etc. Perhaps involving an HME Sales Coach would be helpful-not only do you get help with crafting a marketing plan, but you also get the coaching, encouragement, and accountability needed to increase sales. I can attest that having a Coach instilled confidence and improved my performance when I was a professional representative. I can suggest a coach for you if you are interested.
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